Review of Patient Safety Standards for Hospitals by Joint Commision on Healthcare Essay Example for Free

Review of Patient Safety Standards for Hospitals by Joint Commision on Healthcare Essay The safety goals outlined for hospitals are intended to stimulate greater awareness of the elements of vulnerability or risk associated between patient and worker. Ultimately, patient safety, worker health and safe practice methods can have a positive influence on saving lives, reducing risk and controlling costs. The goals attempt to outline a uniform standard. When adopted by a health care organization, a successful culture of safety that benefits everyone has an opportunity to develop. The following are the Commission’s patient safety goals with respect to hospitals. The first goal is to improve the accuracy of patient identification. Patients are given the wrong medications, taken to the wrong surgical rooms, and specimens get contaminated or mixed up. To address this issue and achieve improved accuracy, implementation of two patient identifiers attempts to reduce these errors. First, the patient should be identified reliably by their name, telephone number or other number that is person specific. The second is to verify that the treatment matches the patient. The verification of the identifiers should be done with two individuals checking the same patient or having one person identify the patient, with a second verification assisted by the addition of a technology item, like a barcode. The second goal is to improve the effectiveness of communication among caregivers. Each clinical aspect of healthcare utilizes a different vocabulary. A patient may be seeing a psychiatrist, a physical therapist and a cardiologist at the same time. While each profession has a foundation of science that is designed help them communicate in a uniform manner, each clinical area will have specific language and understanding that may not translate from one specialty or discipline to another. Critical results of tests and diagnostics that are outside the normal range and indicate a life threatening situation must be communicated. Reports must be delivered and critical results given on a timely basis so the patient can be treated as soon as possible. Third, is the goal to improve the safety of using medication. Medications that are not labeled properly or medications that are similar in name or packaging can obviously lead to a 1 deadly consequence. Suggested ways to achieve this goal is to make sure all medications, and containers are labeled correctly. Some of the specific suggestions to achieve this safety goal are to adopt the use of oral unit-dose products, prefilled syringes, or premixed infusion bags when these products are available. The fourth goal is to reduce the risk of health care-associated infections. Many people are in fear of going to a hospital. They may feel at risk of getting a communicable disease. And while that is a possibility, few are aware that they may experience infections directly associated with the delivery of the medical service or treatment. The simplest and most obvious way to protect the patient from infection is to feverishly adhere to the Centers for Disease Control or World Health Organizations guidelines for hand washing. The late physician and scientist Ignaz Semmelweis would be astonished to see this method universally adopted. Although, with as much science that has since validated his pioneering work, he could be annoyed to see a lack of compliance, considering the volumes of evidence published which supports his early theory. Patients are acquiring hospital based infections at an alarming rate, according to an NBC news story which was based on data from the Agency for Healthcare Research and Quality. And a brief review of the CDC report from 2011 on rates of infections clearly shows a link between number of days in the hospital and acquired infections. The longer a patient is in the setting, the more likely it is that the patient is at risk. The likelihood of risk depends on the kind of treatment the patient receives. Risk assessment tools are essential to understanding which staff, providers, or independent practitioners need to be educated to understand the types of infections and their origins as they relate to their practice area. The families and patients must likewise be educated to understand the risks, complications and microbial hazards that are inherent to the treatment or service they are receiving. Finally, goal fifteen is for the hospital to identify safety risks inherent in its patient population. This goal is a contributing factor to why Patient Safety Coordinators and certifications to become one are becoming more popular. Particularly, the goal speaks to the population that is at risk for suicide. While this goal is stated to apply only to psychiatric hospitals and patients being treated for emotional or behavioral issues, most all hospitals have at least a small population that could fit into this category. While not every hospital has a psychiatric floor, or even a psychiatrist on call, patients that appear or make a statement that they fear harming others or themselves may be detained temporarily at the discretion of the medical staff. The terms and length varies from state to state. Georgia’s law, O. C. G. A. Â § 37-3-41 allows basically for a forty-eight hour detainment period. But, that can be extended indefinitely if the treating physician deems it necessary and appropriate based on their examination.

Graduation Speech -- Graduation Speech, Commencement Address

I'm sure everyone here has seen a picture of a mother duck leading her ducklings. Imagine the mother duck taking her ducklings up some stairs. The mother duck easily climbs the first stair and waits for the other little ducks to climb up. The first duckling stretches its wings as high up in the air as it can and stands on the tips of its little webbed feet. With a little help from its beak it manages to barely make the first step. Sometimes it requires a little help from mama duck to boost itself up. Despite the cute and rather funny part of this picture, it is possible to learn a lot from the ducks. The two ideas we can gain from them are leadership and following. In life each one of us is a leader and a follower at some point. Leadership is of key importance to the Christian, and also simply to every person. It is easy to imagine the kind of world that would ensue as a result of no leadership. There would be utter chaos and nothing positive would get done. Often we think of leaders as people with great authority such as the President of the United States, bosses of major corporations, and in the case of school, the principal and teachers. But the fact that does not readily present itself to us is that each one of us in some way or another is a leader. Everyone leads at some point in their life whether they realize it or not. Younger generations always look up to and follow older generations. Although they may not admit it, I am sure the underclassmen at our school have followed the lead and example of the Class of 2006. This is an awesome task to undertake: that of leadership. It is important to constantly remind yourself that someone is watching and following your lead. Paul wrote in 1 Corinthians 11:1, "Follow my examp... ...e tool in dealing with the problems that life throws our way. As a follower we must choose wisely who we associate with. A close group of friends can provide many things that help us along life's path in the Christian walk. Good Friends can provide support through tough times, accountability, and good fellowship. Leadership and following are not generally thought of as interconnected, though each one of us is both a leader and a follower. As a leader we must be a good example and a servant. As a follower we must choose wisely who to look up to and associate with and ultimately we must follow the perfect lead of Jesus Christ. I encourage everyone here, and especially the graduating class of 2006, to remember you are a leader, leading others to know Christ and His perfect plan for them, and a follower, learning to follow Christ and His perfect plan for ourselves.

Patience is a Virtue Essay

Patience is a virtue that every man and woman must strive to have. Without it, things can go horribly wrong, people would have faced much fights and arguments and there will be chaos in this world. Those who are impatient waste their lives thinking of the future. Furthermore many times, bad experiences often help build a better character, so if you are always rushing throughout your life without waiting for the results, how can you learn from your mistakes? Impatience will give you a lot of regrets in life, that is why we need to practice our patience so that there will be peace in you and in our society. The Merriam-Webster’s Dictionary tells us that patience is to be able to remain calm and not to become annoyed when waiting for a long time or when dealing with problems or difficult people. In Christianity, patience is one of the most valuable virtues in life. It is also one of fruits of the Holy Spirit. A good example of patience is Jesus Christ who had enough patience for seeing us sin against Him as He patiently forgives us each time we sin. Patience brings peace to our mind, helps us make the right choices, bring about enjoyment, right understanding, success, and fulfillment of goals in life. If everyone were to have patience in this world, there would be no more suffering, madness, misunderstandings, failures, and chaos in this world. If you are an impatient person, don’t feel depressed because you aren’t patient. Everyone commits mistake and everyone can change. We must be patient and understanding, life is too short to be vengeful and malicious. Like what Jean-Jacques Rosseau said â€Å"Patience is bitter, but its fruit is sweet.†

Psychological Disorders And The Movie A Beautiful Mind Essay

The movie A Beautiful Mind is one that offers psychologists with a lot of fodder to think about and its storyline brings out various aspects of psychology that can be analyzed to bring a more conclusive close to this debate. The thesis statement of this essay is that psychological disorders need to be understood independently of various factors such as biological and environmental factors. This is because the world of psychology has always tried to attach the above factors to various psychological disorders but I strongly feel that psychological disorders need to be understood and analyzed independently so as a true and deeper understanding of these disorders comes to the fore. The movie A Beautiful Mind is about a genius mathematician Nash who has a psychological disorder, which is later diagnosed to be paranoid schizophrenia. The effects of this disorder are evident in the movie and the essay tries to see how the need to study psychological disorders independently could be helpful in helping various examples of cases such as that of John Forbes Nash. Cognition refers to the process in which people are able to acquire and comprehend various forms of knowledge through their thoughts, experiences and use of their sensory systems. This process of cognition is in itself takes various processes. It must be said as early as now that the ultimate result of cognition processes is to result in one learning. The cognitive processes are started by one having to pay attention. ThisShow MoreRelatedSchizophrenia Paranoid Personality Disorder ‚Äà ºa Beautiful Mind‚Äà ¹1034 Words   |  5 PagesRunning head: TWO PSYCHOLOGICAL DISORDERS FROM THE MOVIE â€Å"A BEAUTIFUL MIND†: SCHIZOPHRENIA AND PARANOID PERSONALITY DISORDER Two Psychological Disorders from the Movie â€Å"A Beautiful Mind†: Schizophrenia and Paranoid Personality Disorder Your Name Your School Name, State (Country) â€Å"A Beautiful Mind,† which is based on the novel by Sylvia Nasar, is the story about the mathematic genius called John Nash. He enters Princeton University in the 1940s to start his studies in the fields of calculusRead MoreMental Health : A Psychological Disorder922 Words   |  4 Pageswhich many individuals quietly struggle with in their daily lives. Psychological disorders, although extremely common, are often misunderstood by those who are not educated on the subject, even those who may be suffering from a mental disorder themselves. According to the 13th edition of the textbook Abnormal Psychology (Kring et al., 2015), a psychological disorder is defined as a clinically significant behavioral or psychological syndrome or pattern that impact a person s life. This definitionRead MoreA Beautiful Mind Review - Psychological Issues1523 Words   |  7 PagesMovie: A Beautiful Mind Psychological Issue: Schizophrenia 1) Using material from the text (or internet resources), describe your understanding of the disorder portrayed in the film. [This asks you to describe what someone with this disorder might really look like.] In the movie â€Å"A Beautiful Mind† directed by Ron Howard; the disorder that is portrayed by the character John Nash is schizophrenia. This brain disorder alters the normal mechanisms occurring in the brain. The best explanationRead MoreIs Art A Mirror On Society?1559 Words   |  7 Pagesfeeling and what it is dealing with. As an art form this is true of film as well. Throughout history there have been iconic movies that illustrate a number of psychological issues. From depression to retrograde amnesia and obsessive compulsive disorder. The movies are a pretty good place to start when one is looking for psychological disorders in art. For this reason they are a great place to start when one is looking for the public’s perception of mental illnesses. Of course the producers of theRead MoreFilm Review : A Beautiful Mind And Shutter Island996 Words   |  4 Pagesthe sake of profit is important. Hollywood tends to exaggerate and manipulate the truth. The portrayal of Clinical disorders in film are examples of how Hollywood can alter reality. In both A Beautiful Mind and Shutter Island, the psychological disorder depicted is paranoid schizophrenia, but one does a better job of depicting the disorder accurately than the other. In A Beautiful Mind (Howard, 2001), the main character is John Nash, a brilliant mathematician from Princeton University. Nash’s symptomsRead MoreA Beautiful Mind (Schizophrenia)1631 Words   |  7 PagesA Beautiful Mind (Schizophrenia) In this essay I will discuss the mental disorder Schizophrenia and the ways in which John Forbes Nash the main character in the movie A Beautiful Mind dealt with it. I will also define the mental disorder; discuss the symptoms, the causes, the treatments, the relationship between violence and individuals who are diagnosed with Schizophrenia, the general public’s reaction towards people with Schizophrenia, and the ways in which people with Schizophrenia canRead MoreA Beautiful Mind By John Nash1732 Words   |  7 PagesThe biographical drama, A Beautiful Mind, illustrates many of the topics related to psychological disorders. The main character of the film, John Nash, is a brilliant mathematician and Nobel Prize winner, who suffers from symptoms of Schizophrenia. Schizophrenia is defined as a â€Å"psychotic disorder involving a break with reality and disturbances in thinking, emotions, behavior, and perceptions† (Ciccarelli and White, 2012, p. 563). Nash’s symptoms include: paranoid delusions, disturbed perceptionsRead MoreSymptoms And Treatment Of Schizophrenia1171 Words   |  5 Pages Schizophrenia is a mental disorder often characterized by abnormal social behavior and failure to recognize what is real. Common symptoms include false beliefs, unclear or confused thinking, auditory hallucinations, reduced social engagement and emotional expression, and lack of motivation. Diagnosis is based on observed behavior and the person s reported experiences. Genetics and early environment, as well as psychological and social processes, appear to be important contributory factors. SomeRead MoreMovie Review : A Beautiful Mind 1541 Words   |  7 PagesIn the movie â€Å"A Beautiful Mind† directed by Ron Howard; the disorder that is depicted by the character John Nash is schizophrenia. This brain disorder changes the ordinary mechanisms happening in the brain. The most excellent explanation for this disorder can be spotted to the def ective explanations and misfiring of dopamine neurons and their receptors in the brain. Even though there are in additional likely causes and effects for example low activity in the front lobotomy and increased ventriclesRead MoreA Beautiful Mind1467 Words   |  6 Pagesï » ¿Nicole Calabro Professor Kulpanowski PSY 2013 October 21, 2013 A Beautiful Mind â€Å"A Beautiful Mind† is a sad yet unique, inspiring film. The film was directed by Ron Howard and provided people a whole new perspective on psychological disorders. When people generally hear the words â€Å"mental illness,† the thoughts of crazy, insane, different, abnormal and weird come into place. â€Å"A Beautiful Mind,† based on a true story and a novel by Sylvia Nasar, has proven the standard thoughts to be inaccurate

Analysis of the Advertisement of Chanel´s Bontique Essay

â€Å"I dont care what you think about me. I dont think about you at all†. This quote said by Gabrielle â€Å"Coco† Chanel represent the power and will this designer had. Coco Chanel was a designer, inspiration, and rebellious woman of the early 20th century. Coco changed the way women dressed, thought and behaved in times when men led society in business. Coco understood that advertising has a significant force that easily hides gender messages within the context; it’s a way to pass on deep messages from the designer and hopefully help change gender roles. Anything from the characteristics of human subjects shown, to the furniture, color and body position; all intertwine to provide a message that could already be imbedded in us. The†¦show more content†¦The necklaces and the dress leads to me believe she is representing a woman as well. This model’s pose is a little more explicit than woman number 1. She is highly sexualized and at the same time sitting in a lower position than the other two, demonstrating a form of submissiveness or lower class gender. As I read more on the pose of the model, I see she is being held down by the 3rd subject, and at the same time her left hand is draped over the 3rd subjects leg. This transmits the message that she is being held down, and at the same time needs the support of the 3rd subject. Subject number 3 seems to be the key element in the whole advertisement. The outfit on this subject clearly represents a masculine figure. The model is not wearing a dress but instead a pantsuit. The jacket seems to be of a stronger material than the other two models; this will represent strength and durability. The facial hair as a mustache also represents masculinity, and therefore I will assume that subject number 3 represents a man. The models right hand is placed over women number 2. The position of the hand over the models arm represents dominance and control. This subject is also sitting on the desk over the women number 2 representing superiority over women and the need of women to be dependent on men. Both women and them men come together and form a bigger message. I analyzed all three subjects and concluded that two are representing woman and one is

E Commerce Platform For Fashion And Lifestyle Products

Introduction: Myntra.com is a one of the leading e-commerce platform for fashion and lifestyle products. It was founded in 2007 by three IIT/IIM graduates. Its headquarters is in Bengaluru, India. It raised an investment of $158.67million in 9 rounds from 8 investors. Its products profile includes more than 500 lifestyle brands such as Nike, Adidas, reebok, jealous 21, U.S. polo, etc. It provides ease and power to the consumer to purchase lifestyle products online. It offers authentic products, ease of payment, 30-day return policy and shipping to most of the cities in India. [1] In May 2014, Myntra was acquired by Flipkart, also one of the leading e-commerce in India. After the acquisition Flipkart decided to shut down the web and mobile†¦show more content†¦[2] According to Myntra, 80% of its traffic and 60% of its sale come from its mobile application. Myntra’s 50% mobile traffic comes from Tier II and III cities. Mukesh Bansal, CMO and co-founder at Flipkart said â€Å"Mobile as medium has grown rapidly for all e-commerce players but more so for the fashion e-tailers. Shopping for fashion is largely impulse-driven and that’s why the vertical has done so well on the mobile. We are 100% focused on mobile and making all our investments on the platform going forward.† [3] Prasad Kompalli, Head of ecommerce platform Myntra said, â€Å"Mobile for us is more than just another channel. We believe our value proposition is best delivered and experienced through our mobile app. This medium allows us to redefine fashion shopping by offering deep personalised experiences in discovery, content consumption and transactions. In India, mobile is fast becoming the default device for accessing internet across geographies and demographies. This is why, in a short span, we are witnessing such a surge in business from mobile platform.† [4] According to Tarun Davda, director of Matrix Partners a large number of Indian e-commerce companies are seeing contribution of more than 50% from their mobile platforms and the mobile users are three times more engaged and likely to buy as compared to the desktop users. [3] After its launch of app-only platform, Myntra’s mobile application hasShow MoreRelatedGfgdfg1674 Words   |  7 PagesMyntra.com logo. | Screenshot  [show] | URL | www.myntra.com | Commercial? | Yes | Type of site | Online shopping (E-commerce) | Registration | Required | Availablelanguage(s) | hindi | Owner | Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena | Launched | 2007 | Alexa  rank |   1,481 (August 2012)[1] | Current status | Online | History Myntra was established by Mukesh Bansal and Sankar Bora in February 2007. The other key members are Ashutosh Lawania, and Vineet Saxena. AllRead MoreThe Secret to the Success of Amazon1488 Words   |  6 Pagescart. Amazon was ahead of this when it lunched it’s â€Å"Login and pay with Amazon† function. This surly add to the already dominance of e-commerce by Amazon. When a product that is in short supply Amazon lets them know. â€Å"While it likely happens subconsciously, the only three left and short supply messages create a sense of urgency and that what you want is a popular product. One other thing Amazon dose is preserve costumer familiarity. This means never has Amazon done a full scale redesign of their websiteRead MoreE Commerce And Consumer Attitudes1380 Words   |  6 Pagesof e-commerce in China has relatively been higher and faster than in the United States. This means that this revolution opens more opportunities for businesses like Yiwu Asu. It may also be predicated that the stronger global presence will be achieved by Yiwu Asu in the future. E-commerce and consumer attitudes/perceptions Since there is an amassing number and variety of business that exploit the opportunities presented by e-commerce, consumer attitude should be taken into account. The e-commerceRead MoreCase Study : S Formation History Essay1393 Words   |  6 Pages(2015) indicates that Snapdeal was founded by Kunal Bahl and Rohit Bansal on 4th February 2010 as a daily deals platform. It was later expanded to become an online marketplace in September 2011. Snapdeal is a private company that has grown to become one of the largest online market platforms in India. Headquartered in Okhla New Delhi, the company offers an assortment of 10 million products across diverse categories from over 80,000 sellers shipping to over 5000 cities in India. 1.1.2 FINANCIAL PERFORMANCERead MoreMarketing Plan For Jackthreads : The History And Description Of Jackthreads1627 Words   |  7 PagesTHE HISTORY DESCRIPTION OF JACKTHREADS JackThreads is an electronic commerce site that delivers to consumers an opulent assortment of men’s apparel and accessories. Correspondingly, JackThreads does this by showcasing limited-run collaborations between fashion designers with celebrities, and a private labeled line designed with the everyday man in mind. In 2006, founder Jason Ross had a desire to create an e-commerce platform to liquidate a popular brand men’s merchandise, thus pass off savingsRead MoreMarketing Plan For Jackthreads : The History And Description Of Jackthreads1629 Words   |  7 PagesTHE HISTORY DESCRIPTION OF JACKTHREADS JackThreads is an electronic commerce site that delivers to consumers an opulent assortment of men’s apparel and accessories. Correspondingly, JackThreads does this by showcasing limited-run collaborations between fashion designers with celebrities, and a private labeled line designed with the everyday man in mind. In 2006, founder Jason Ross had a desire to create an e-commerce platform to liquidate a popular brand men’s merchandise, thus pass off savingsRead MoreE Commerce : A Market Scale1690 Words   |  7 PagesE-commerce is generally viewed as exchange of goods or services through electronic networks or the internet. An estimated number of 2.4 billion users globally exchanges data on this platform with those known to be actively involved being teenagers and people at middle age who are pressed for time to create time for other activities and it is not only tedious but time consuming to go out shopping in physical stores. In a market scale this could be an astounding figure providing enormous market spaceRead MoreAsos Is A Global Online Fashion Destination Based1632 Words   |  7 PagesCase Study ASOS is a global online fashion destination based in the U.K. The company has in recent years made a name for itself through its cutting-edge fast fashion, and this has been instrumental in making it a hub as far as the thriving fashion community is concerned. Through its variety of fashion-related content, the company sells over 75,000 own-brand and branded products through both web and localized experiences. The deliveries are done from the U.K to various destinations globally. ASOSRead MoreAsos Is A Global Online Fashion Destination1961 Words   |  8 PagesIntroduction ASOS is a global online fashion destination based in the U.K. The company has in recent years made a name for itself through its cutting-edge fast fashion, and this has been instrumental in making it a hub as far as the thriving fashion community is concerned. Through its variety of fashion-related content, the company sells over 75,000 own-brand and branded products through both web and localized experiences. The deliveries are done from the U.K to various destinations globally. ASOSRead MoreAnalysis Of Zara s Low Cost And Direct Supply Chain System Essay1414 Words   |  6 Pagesmentioned earlier, Zara’s low-cost and direct supply-chain system allows it to take advantage of shifting fashion trends easily. Zara cost-effectively manufacturers its products in low-to-middle income countries such as Bangladesh and Vietnam, and then charges a premium in the form of high margins for the aspirational lifestyle it promotes. This is what has made it one of the most profitable fashion retailers. Justifiably so, it should be concerning that as per the porter’s 5 analysis in exhibit 4, there

Marketing Mix of Yamaha free essay sample

By the late 1960’s Yamaha proved themselves to be superior innovators. Yamaha Motor Corporation now spans in North America, Europe, Asia, Japan and other counties. They are a company that has 41,958 employees as of December 31, 2006. Yamaha Motor Corporation is a part of Yamaha Corporation. They have since expanded the gap between them due to Yamaha Motor Corporation’s expansions. Yamaha Motor Corporation continues to be innovators in motorized vehicles. They are number 2 in the world. Yamaha Motor Corporation is constantly trying to improve both their products and people. To improve their products they are improving their technology. To improve their people they are being socially responsible by volunteering with different organizations to make the world a better place. II. Environmental Analysis Yamaha Motor Corporation was branches off from Yamaha Corporation. The were founded in 1955. The first motorcycle they came out with was the Ya-1, which won 125cc class in the same year. Yamaha started in Japan and spread through out the world. A. The Marketing Environment 1. Competitive Force: Yamaha has many competitors. Most of which are very competitive and a threat. The products are all very similar to each other. Some of Yamaha’s competitors include, but are not limited to: Honda, Suzuki, KTM, Kawasaki and Harley Davidson. To keep up with these companies Yamaha must keep competitive prices along with innovative products. Honda, Suzuki, KTM, and Kawasaki are Yamaha’s top competitors. All 4 are in the same price range. Harley Davidson is a competitor to Yamaha’s Star motorcycles along with the other road vehicles Yamaha has. 2. Economic Forces: The economy has a lot to play in Yamaha’s success. If the economy is good people have more income to buy products that aren’t necessarily a necessity. The economy helps gage what will sell also. Now we have seen a great increase in gas which can make for more motorcycles and scooters on the road to help ease the pain at the pump. The competitors have a big impact on the sales of Yamaha’s motorcycles. For instance if there is someone who has no specific brand that they want and another competitor has a better deal odds are they might go with the competitor instead of driving a Yamaha. 3. Legal and regulatory forces: Legal issues that affect Yamaha. Yamaha has to make sure that everything goes along with standards to be a responsible company. They have to keep up with emissions rules. Perhaps an even bigger legal issue is the safety of the products they sell. If Yamaha fails to recognize a problem it can lead to a lawsuit, which could hurt the company. 4. Technological forces: Technology is a big issue in any industry. Yamaha has to keep up with their competitors and be the latest and greatest company. Yamaha must constantly figure out ways to make the fastest and safest machines on the road because there are many other companies. Yamaha was the first to come up with the 4-stroke engine. Before that everyone had 2-stroke engines. Yamaha is now working on technologies to make their products better for the environment. Yamaha is coming up with new technologies to help the environment and making old technologies better. Yamaha has also made a hybrid bike. Their ultimate goal is to be the only brand that people want. Not only are they the ones who came up with the 4-stroke engine and also ways to make the machines better for the environment, but also they are trying to make their products more compact. This is amazing because if a machine is lighter it will go faster. Making things more compact is helps with fuel economy and mileage. B. Target Market(s): Yamaha has many different target markets to fit their extensive product lines. They really try to make a product for men and women alike. Also they get the kids involved by making dirt bikes and ATVS that they can ride too. This is great because Yamaha can pull in the family aspect because everyone to be apart of the riding. C. Current Marketing Objectives and Performance: The current marketing objectives include branching off further from Yamaha Corporation to become more independent and defined. Yamaha Motor Corporation is also trying to find new ways to improve performance and safety. III. SWOT Analysis A. Strengths 1. Yamaha is an innovator of new ideas and products. 2. They were the first to come up with the 4-stroke engine. 3. Yamaha has competitive pricing. 4. Yamaha is constantly trying to bring technology into their motorcycles. 5. Yamaha is socially responsible so a lot of people want to buy their products because they do more then try to make money they try to make a difference. In return they make good profits. B. Weaknesses 1. Yamaha has a lot of competition. 2. The competition s trying to figure out the next best thing also. 3. The economy is a big weakness because people may not have as much money to spend on Yamaha products. C. Opportunities 1. Motorcycles are becoming a means of transportation because of gas prices. 2. The capital for Yamaha as of September 30, 2007 was 48,290 million yen. 3. Yamaha has 107 consolidated subsidiary companies. 4. They also have 11 non-consolidated subsidiaries. 5. Growth due to taking on more shares of stock. D. Threats 1. The economy is a big threat to increasing sales. 2. Technology costs a lot of money and consumers want technology without paying for it. 3. Price of new regulations to keep motorcycles legal. 4. Technology costing more money. E. Matching Strengths to Opportunities/ Converting Weaknesses and Threats 1. Because of gas prices are so high Yamaha can make a special involving buying a motorcycle and getting some free gas. 2. Yamaha Motor Corporation has many different outlets to raise their capital. 3. Yamaha Motor Corporation is starting to own more of their stock 7% more to be exact. Hopefully they can obtain more. 4. A way Yamaha Motor Corporation increase sales is to keep an eye on the economy to help make it easier to own a Yamaha. 5. Yamaha could start to charge more money to put better technology in their vehicles, but a downfall to that is it will be hard to squeeze people for more money even if they want the technology. IV. Marketing Objectives Yamaha Motor Corporation is in the business of making dirt bikes and other fun toys better and safer for all who enjoy them. It is their goal to continue to grow in their market. Yamaha Motor is a company that has worked since its founding to build products of high-quality and high performance. They also strive to be light weight and have a compact frame. Yamaha is a people orientated company. This is a fundamental element in their product creation and other corporate activities. They try to make products to make consumer more fulfilling by offering greater speed, greater mobility and greater potential. The overall marketing objectives really are to make the customer happy. They do this by providing the best possible product that they can. Yamaha strives to make sure that their products remain above the rest. V. Marketing Strategies A. Target Market(s): Yamaha Motor is doing whatever they can to target every market possible. They target adults, teens, and children both male and female. They do everything to make it possible for everyone to get a chance to ride a Yamaha. Yamaha is smart because they have many different options for people. This means they have something not only for all ages, but also for people who like different seasons. The have of course motorcycles, ATVs, sport ATVs, side by side, dirt bikes, boats, waverunners and many other things. Yamaha has vehicles for pleasure, sport, personal commuters, work and life support. Target Market 1: Yamaha has an extended line called Star motorcycles. This target market includes people who want to drive a classy machine for the road. These motorcycles are for a people who want a nice smooth ride. Usually the people riding these bikes are older and appreciate a nice classic motorcycle. To be able to ride a Star motorcycle legally the rider must have a motorcycle endorsement. Target Market 2: Yamaha also has a wide array of outdoor vehicles for the sportsman/woman. These include the utility ATV, side by sides and also generators. The atvs are built to take whatever abuse you can try. They are great for hunters who want to make their lives easier. Side by sides can be used to work by being able to tow things. These are also great for go 4 wheel driving or hunting also. Target Market 3: Yamaha has yet another target market with their sport ATVs. These are for those who love speed and 4 wheels. A lot of these atvs are used in professional events. These atvs are in range from 700 ccs to 50ccs. Which means the target market expands through adults and children. This is great for those children who want to ride the same machine as their parent. Target Market 4: Yamaha’s street motorcycles are different then the Star Motorcycle line. The bikes in this category are usually for the younger adult rider who wants a fast machine. These machines attract both younger adult and those adults who want to be younger. To ride these the rider must have a motorcycle endorsement. Target Market 5: Yamaha has scooter too. These are very versatile because they can be fun for all ages. These are great for those who cannot ride a real motorcycle. They have made these scooters so that they can be used on many roads, but cannot be used on expressways due to the lack of speed. These are perfect for people who want to perhaps save money and gas by traveling to work. These are also great for people in towns with bad traffic. To ride these machines the rider must have a motorcycle endorsement. Target Market 6: Yamaha has lines of snowmobiles. These snowmobiles are for those who like snow and speed. A great target market includes mostly adults, but teenagers can also take part in riding these machines. Target Market 7: Yamaha has awesome dirt bikes and motor cross bikes for all ages. Like the atvs everyone can use these dirt bikes. The only stipulation with dirt bikes is you have to be able to reach the ground. Target Market 8: For those adrenaline junkies who lover the water Yamaha makes many different kinds of water vehicles. These waverunners are used to yip around on the lake for 1 to 3 people. To be able to ride these they have to have a boaters license or adult supervision. B. Marketing Mix 1. Product: As one can see from all the target markets that Yamaha has one can tell that there are many different products. Not only are there over 8 different target markets, but within those target markets are many different extensions of the products. These products are high-quality to exceed customers need for speed and safety. 2. Price: Yamaha has competitive prices for high-quality products. The prices differ based on the vehicle and the amount of power in the vehicle. The price of a Star motorcycle is also very competitive with Harley Davidson. 3. Distribution: To distribute the products of Yamaha there are networks of dealerships that sell and market Yamaha’s products. Yamaha sends their products to the dealerships. The great thing about dealerships is that only certain competitors are in those dealers with Yamaha’s. There are even many dealerships that strictly sell Yamaha products, which of course is the best option. 4. Promotion: To promote Yamaha products they offer different specials during the different seasons. These include special financing options that make people want to go out and buy. Yamaha also has specials off of accessories when certain products are purchased. VI. Marketing Implementation Marketing Organization: Because Yamaha’s products span across the world they must have great organization skills. In each country there are different standards and different products. Yamaha has different divisions that take care of products of the other countries. This allows divisions to be able to focus on their country and what products are needed. Yamaha works hard to keep products organized, and people. Part of their marketing organization is to hire people that will best meet their needs to have a great product. VII. Evaluation and Control A. Performance Standards and Financial Controls: Yamaha has high performance standards to make sure that their product is the best product possible. According to their website they want to increase sales by 10% by December 31, 2007. This will help them increase their profits by 22 yen. Yamaha plans to do this by having great performance standards. B. Monitoring Procedures: They monitor their sales by using their actual sales vs. their planned sales.